Southwestern Medical Foundation Privacy Notice

Southwestern Medical Foundation, Inc. (“Southwestern Medical Foundation”) respects your concerns about privacy.  This Privacy Notice describes the types of personal information we collect on our website, (the “Site”), how we may use the information, with whom we may share it and the choices you can make about our use of the information.  This notice also describes the measures we take to safeguard the personal information.

Information We Obtain

We may obtain personal information about you on the Site.  The types of personal information you may submit include:

  • Contact information (such as name, telephone number, postal address and email address)
  • Date of birth and age
  • Other personal information contained in the content you choose to submit on the Site

In addition, when you visit the Site, we may obtain certain information by automated means, such as cookies and web beacons.  The information collected in this manner may include IP addresses, operating systems type, browser type, domain and other system settings.  A “cookie” is a text file that websites send to a visitor’s computer or other Internet-connected device to uniquely identify the visitor’s browser or to store information or settings in the browser.  A “web beacon,” also known as an Internet tag, pixel tag, or clear GIF, links web pages to web servers and their cookies and may be used to transmit information collected through cookies back to a web server.  Through these automated collection methods, we obtain “clickstream data,” which is a log of content on which a visitor clicks while browsing a website.  As the visitor clicks through the website, a record of the action may be collected and stored.  Your browser may tell you how to be notified when you receive certain types of cookies or how to restrict or disable certain types of cookies.  Please note, however, that without cookies you may not be able to use all of the features of our website. 

We may use third-party web analytics services on our Site, such as those of Google Analytics.  This service provider uses technologies, such as cookies and web beacons, to help us analyze how users use the Site and which links they clicked on to arrive at the Site.  The information collected by the cookies and web beacons (including your IP address) will be disclosed to this service provider, who uses the information to evaluate your use of the Site.  To learn about opting out of Google Analytics, you may visit

How We Use The Information We Obtain

We may use the information you provide to:

  • Send you articles, news releases, information about special events, promotional materials or other communications
  • Create and manage your online account
  • Respond to your inquiries
  • Collect donations and manage our fundraising activities
  • Operate, evaluate and improve our business (including managing our communications; performing data analytics; and performing accounting, auditing and other internal functions)
  • Comply with applicable legal requirements, industry standards and our own policies and terms 

We also may use the information in other ways for which we provide specific notice at the time of collection. 

We may use information obtained online through cookies, web beacons and other automated means for purposes such as customizing our visitors’ visits to the Site and understanding the manner in which our visitors browse the Site.  We also use this information to help diagnose technical and service problems, to administer the Site, to identify visitors to the Site, and to gather demographic information about our visitors.  We use clickstream data to determine how much time visitors spend on web pages of the Site, how visitors navigate through the Site, and how we may tailor the Site to better meet the needs of our visitors.

Information We Share

We may share your personal information with service providers who perform services on our behalf based on our instructions.  Examples of these service providers include entities that process payment card donations, and provide web hosting, email and marketing services.  We also may share the personal information we obtain with donation recipients.

We also may disclose information about you (i) if we are required to do so by law, regulation or legal process (such as a court order or subpoena), (ii) in response to requests by government agencies, such as law enforcement authorities, or (iii) when we believe disclosure is necessary or appropriate to prevent physical harm or financial loss, or in connection with an investigation of suspected or actual fraudulent or illegal activity.  We reserve the right to transfer any information we have about you in the event we sell or transfer all or a portion of our business or asset (including in the event of a reorganization, dissolution or liquidation).

Your Options

We offer you certain choices about how we communicate with you and what information we obtain from you.  To update your preferences, ask us to remove your information from our mailing lists, or submit a request, please contact us as indicated in the “How to Contact Us” section of this Privacy Notice. 

How We Protect Personal Information

We maintain administrative, technical and physical safeguards designed to protect the personal information you provide against accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure or use. 

Links to Other Websites

Our Site may contain links to other websites for your convenience and information.  These websites may be operated by companies not affiliated with Southwestern Medical Foundation.  Linked websites may have their own privacy policies or notices, which we strongly suggest you review if you visit any linked websites.  We are not responsible for the content of any websites that are not affiliated with Southwestern Medical Foundation, any use of those websites, or the privacy practices of those websites.

Updates To Our Privacy Notice

This Privacy Notice may be updated periodically and without prior notice to you to reflect changes in our personal information practices.  We will post a notice on the Site to notify you of any significant changes to our Privacy Notice and indicate at the top of the notice when it was most recently updated. 

How To Contact Us

If you have any questions or comments about this Privacy Notice, or if you would like us to update information we have about you or your preferences, please contact us by email at

You also may write to us at:

Southwestern Medical Foundation
Parkland Hall at Old Parkland
3889 Maple Avenue, Suite 100
Dallas, Texas 75219-3914